With over 5,000 wine brands in the U.S. alone, how does a winery get their wine noticed? That’s the $64,000 question. Every state makes wine and the quality is just getting better and better.
The traditional way has been through a distributor promoting your brand in the marketplace. It makes their job even easier if the wine gets a high score from Wine Spectator or Robert Parker. That’s a crapshoot. A winery needs to take their destiny into their own hands. Video is one of the best marketing tools available to us.
The more humerous–the more viral. That why we set out to just do something fun and film. Friends who are shareholders stopped by and the brainstorming began. We came up with all kinds of great ideas but our first one is “Thinking out of the Box.” We had a lot of fun filming. You can see the end result below.