As we head into the holidays, we are reminded of how difficult this year has been for many in need. There is no better time than now to help our neighbors and community with a heart-felt donation of food. Join us in supporting the Interfaith Food Bank during the holdiay season.
For further information, please contact Muffin at (209) 267-0122.
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Do you ever wonder why your favorite Cabernet exhibits notes of mint and chocolate, or why one Zinfandel may taste and feel spicier than another, even though they come from the same region? Although the terrior (geography, geology and climate) in which the grapes are grown imparts a large amount of character in the wine, the barrels in which they are aged contributes to a lot of the subtle, and sometimes not so subtle, aromas and tastes we find in our wines.
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This blog is the first of what will hopefully be a daily blog. A new discipline that I'm told I need to do for the ever changing way that wine is sold. Actually, I think it is a good idea and a great opportunity to better communicate with our enjoyable and wonderful customers.
A high percentage of winemakers enjoy staying in the winery and the wine lab and are not fond of meeting the actual people that enjoy their art. When you have a winemaker that is a people person, you have a real asset. What better person to explain the art behind each wine than the person who put it together. The winemaker is the most credible person for this job. If they enjoy people and are good at public speaking, they are the best person to convey the wine's story.
For the last thirty seven years I have been doing just this selling wine through the three tier distribution system by visiting each market area. While there I’ll ride around with sales people visiting wine shops and restaurants, do tastings for the distributor sales staff, tastings for restaurant staffs and winemaker dinners all to get the story out.
Along comes the internet. A new opportunity to tell the wine's story directly to anyone interested in reading the blog. How wonderful! Now I can do it from my office, while looking out the window over the beautiful Napa Valley Vineyards. Only problem, my prose seem to flow in an understandable fashion, but my spelling is horrific. Thank goodness for spell check.
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Blogs contain an amazing amount of free information. In my past lives in the wine industry, I dealt mainly with managing the distributor channel. Since Scott and I formed our company five years, it’s a whole new world out there. Everyday I learn more about effective websites, social networking, blogging, etc. The information can be overwhelming but extremely useful. Some of the best tips I get come from Mike Duffy’s Winery Website Report. One of his latest is how to Subscribe to an RSS feed. I found this video very useful–especially in managing many different blogs. I hope you will, too and assist you in subscribing to our blog.
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