Prowein the largest wine trade show in Dusseldorf, Germany

by Jana Harvey on April 22, 2010

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Jana and I just got back from Europe.  We showed our wines at Prowein in Dusseldorf.  Prowein is the largest wine show in the world.  Our Zinfandels were featured at the ZAP booth along with many other great California Zinfandels.  Our Riesling was also featured at the International Riesling Foundation booth.  The show is three days long with 7 large halls each having 200 plus booths.  Anyone that wants to start a winery needs to first go to Prowein to see what type of competition and the multitude of wineries that are out there trying to sell wine into international markets.  It definitely is daunting.  We gave seminars about California Zinfandels on subjects from Old Vine to regional diversity and also on the regional diversity of American Rieslings.  With so many wineries represented at Prowein all competing for attention, our seminars were well attended, both for Zinfandel and American Rieslings.  I think, Zinfandel has a better chance being exported into the European market because it is not grown there and there is a real interest by the wine knowledgeable consumer.  The Europeans were impressed with the high quality and distinctive character of all the wines we presented. Building a market in Europe is a long slow process and will undoubtedly take many years. 

 From Prowein we went on to attend a board meeting for the International Riesling Foundation held at Schloss Johannesberg in the Rheingau, then on to visit my German mother and schoolmates in the Rheinland Pfalz and ended our trip spending 5 days in Berlin to see the city.  Stay tuned, these will all be featured on up coming blogs.

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