California Wines On Their Way To Africa For The First Time

by Connie Schlelein on May 28, 2012

Africa?, you say.  You might be surprised to know that Africa has eight countries with a higher GDP per capita than China and 15 higher than India.  With its burgeoning middle class, Africa offers vast potential.  It was noted by an April A.P. news report that seven of the top ten fastest growing economies in the world are countries in Africa.   Nairobi, Kenya is at the center of the action and has become one of the most important economic and political centers in Africa.  The third largest UN facility in the world is in Nairobi as are every international organization.

Map of Africa

Some of the areas where Scott Harvey Wines is exporting in Africa

Scott Harvey Wines has increased their international presence in the worldwide marketplace with a recent sales trip to Eastern Central Africa by CWC (Creative Wine Concepts–our corporate name) shareholders Connie and Bill Schlelein. Six of Scott’s wines were introduced into Kenya and Tanzania in April 2012.Vineyard 1869, Scott Harvey Mountain Selection Zinfandel, Red and White blends of One Last Kiss, and two dessert wines, Forte and Angel Eis.

Schleleins and Grations

Shareholders Schleleins with U.S. Ambassador

The trip was organized by IVVC, In Vito Veritas California. They are well positioned to make a mark in this challenging market. IVVC President, Lino Nshimbo, was born in the Congo, grew up in Bordeaux, France and moved twenty years ago to the Bay area of California.  Lino discovered that Eastern Central Africa has very poor choices for quality wines.Its people and ex-patriots are seeking better quality wines. He’s been working in conjunction with the U.S. Department of Commerce and the U.S.D.A.  This was the IVVC kick-off tour with nine other selected wineries–about 40 wines in all. Important dignitaries and gatekeepers in both Kenya and Tanzania welcomed the wine companies. The opening event at the U.S. Embassy in Nairobi was star-studded and impressive. U.S. Ambassador Scott Gration and his wife Judy were very excited to have California wines served at the Ambassador’s residence in Kenya for the first time in history. Judy is a knowledgeable wine drinker who was thrilled to be opening this market to California wines.  They will serve California wines at their Fourth of July Celebration in the backyard of the residence for 1500 people.   The U.S. Embassy Commissary was extremely receptive to carrying the wines and the U.N. Commissary was also seeking our wines. Scott Harvey Wines has established some important contacts in the region for future wine sales. This is just the beginning……

Ambassador Scott Gration and his wife, Judy's favorite

Vineyard 1869 and Forte were the Ambassador’s favorites in the Scott Harvey portfolio

 

One Last Kiss Red blend were the staff's favorite

One Last Kiss Red Blend was a staff favorite

{ 5 comments… read them below or add one }

tom Luther May 28, 2012 at 1:00 pm

Hello to Jenna. Great marketing analysis & insight.

Reply

Jana Harvey May 29, 2012 at 7:31 am

Thanks, Tom. I’m excited about the potential this market has.

Reply

Cathy Patrenos May 28, 2012 at 9:48 pm

Having traveled extensively in Africa I find this so exciting. Great wines are plentiful in South Africa but Kenya and Tanzania will benefit greatly from wonderful Scott Harvey Wines. In the past I have mainly settled for East African beer which is quite good but to be able to purchase some Scott Harvey Last Kiss or Forte would be a dream come true! I love living in Sutter Creek not too far from the Scott Harvey the tasting room but should you need a devoted representative to help market your wines in East Africa, give me a call!!

Reply

Jana Harvey May 29, 2012 at 7:29 am

I’ve been to Kenya, too, Cathy, and am looking forward to getting back there and promoting our wines. It sure is a special place in this world. Thanks for your offer to go help. You never know……

Reply

Nderitu Wanjau September 5, 2012 at 9:02 pm

I would be very happy and interested in distributing your wine in East Africa. Please let me know if I can be of any help, We need good wine in East Africa.
Thanks
Nderitu

Reply

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